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The Secret Recipe

Welcome To Our Web Design & SEO Blog

When website design and SEO work together, it's like combining the perfect ingredients to create your favorite dessert.

We share our tips and tricks on how to create and maintain a stunning website. Whether you need advice on choosing a domain name, designing a logo, optimizing your site for SEO, or finding the best hosting provider, we've got you covered.

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Baking Up Success

News & Articles

We believe that knowledge is key to making informed decisions, so we've curated articles that cover everything from business management to SEO and web design.

Whether you're looking for tips on improving your website, looking for the latest trends in design, or simply searching for a good read, we've got you covered. So come on in, grab a sweet treat, and let's explore the world together!

Old wooden hand planes and chisels laid out on a wooden workbench among curls of wood shavings

How a Popproxx Project Works

October 11, 2026

What happens from the first click to launch day and after: paying, intake, your design, approval, the build, care, and how a custom project differs.

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A gravel road splits into two tracks that fade into fog, between grassy verges with red and yellow wildflowers

One Parenthesis Can Change an AI's Answer

October 10, 2026

Ask an AI the same question twice and you can get two answers. A study found one token, even a parenthesis, can tip the result. What that means for you.

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Close-up of an octopus's eye, a dark slit pupil in a speckled orange iris, set in pale, bumpy skin

Is AI Showing Us a New Kind of Mind?

October 10, 2026

Some researchers now study AI models the way psychologists study minds. What they're finding fits neither "it's conscious" nor "it's just autocomplete."

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Raindrops on a car window, with green fields and a cloudy sky blurred behind the glass

Why AI's 'Show Your Work' Is Getting Harder to Read

October 10, 2026

Reasoning models write out their thinking before they answer. Why researchers hoped reading it would keep AI in check, and why that hope is fading.

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The Chat Box Is 60 Years Old. What Comes Next?

October 10, 2026

Most AI still looks like ELIZA, a 1966 program: type, read a reply. What the box hides, where interfaces are heading, and what it means for your website.

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A person in a dark coat and knit cap stands at night in front of a lit bakery window full of pastries

Your Next Website Visitor Might Be an AI Agent

October 10, 2026

AI assistants and agents now read business websites. Which bots are which, what robots.txt can and can't do, and a plain checklist for your site.

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The Real Cost of a “Free” Website Builder

September 5, 2026

A free builder isn't free once your business needs a real site. Here is the three-year math for Wix and Squarespace against a Popproxx build.

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A blank round sign on a curved iron bracket over a shop entrance on a city street

The Best Local Directories for Southern Oregon Businesses

September 5, 2026

Where a Rogue Valley business should be listed, what each listing costs, and how to keep your name, address and phone the same on all of them.

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A Note on Vercel's April 2026 Security Incident

April 20, 2026

Vercel disclosed a security incident on April 19, 2026. Here is the notice it emailed customers, shared so our clients can see what we saw.

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Is That Domain Renewal Notice Real?

July 24, 2025

A letter or email says your domain is about to expire. How to tell a real renewal reminder from a sales pitch or scam, and what to check before paying.

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A wood-fronted shop in a brick building on a small-town main street, with hanging flower baskets and a customer walking to the door

Local SEO for Southern Oregon Businesses

May 30, 2025

A plain checklist for showing up when people nearby search: your Google Business Profile, reviews, the words on your site, and local listings.

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Do Website Design Costs Need to Be Capitalized?

February 4, 2025

Can you deduct a new website this year, or must you spread the cost out? The tax and accounting rules that may apply, including the 2025 changes.

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How to Clean Up wp_postmeta Without Breaking WordPress

January 7, 2025

What WordPress keeps in wp_postmeta, why you should never empty it, and how to find and delete only the orphaned rows, after a backup.

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Reset a WordPress Password Without Email

January 7, 2025

Locked out of WordPress and the reset email never comes? How to set a new password safely in phpMyAdmin or with WP-CLI, following WordPress's own steps.

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