A new address is one line of text, but it lives in a dozen places: your Google listing, Apple Maps, Bing, every directory that lists you, your website's footer and contact page, your invoices. Miss one and someone drives to the old door.
It matters to search engines too. Bing says it checks the details business owners give it against what it finds on other search engines, websites and social media, and recommends keeping your name, address, phone number and website "consistent and up to date across all of your online channels" (Bing Places).
Here's the checklist, whether you're moving to a new storefront, a new town, or giving up the storefront to work at your customers' places.
Before moving day
- Decide how you'll show up on the map. Google recognizes three kinds of business: storefronts, where customers come to you; service-area businesses, which visit or deliver to customers and don't serve them at their own address; and hybrids, which do both (Google). Moving to service-area only means hiding your address and listing the areas you serve instead.
- Write the new details once. Your business name, the full address with any suite number, phone and hours, in one document. Copy and paste from it everywhere, so "Suite 4" doesn't turn into "Ste. 4" on one listing and "#4" on another.
- Get the sign up early. Google says a business that shows its address should keep permanent signage with its name at that address (Google). If Google asks you to verify by live video call, it may want to see outside signs, your equipment, or you opening up the place (Google).
- Don't use a mailbox as your address. Google doesn't accept P.O. boxes or mailboxes at remote locations, and a virtual office, a mailing address you rent but don't work from, isn't eligible for a Business Profile (Google).
Google Business Profile first
Bing can copy your Google listing (more on that below), so start with Google.
- Update your profile; don't make a new one. Google says that when a business relocates, you shouldn't create a new Business Profile but update the existing one with the new address (Google).
- Change the address. Go to your Business Profile, select Edit profile, then Location, and next to "Business location" select Edit. Enter the new address and save. If Google can't find it, select Adjust and set a pin on the map instead (Google).
- Expect to verify again. Google says that if you move a verified business to a new address, you must verify it again (Google). Google chooses the verification method, and you can't change it (Google). If it's a postcard, most codes arrive within 14 days and expire after 30. While you wait, don't edit your name, address or category, or the code won't work.
- Give it time. Google reviews edits before they go live. Most show up in about 10 minutes; some take up to 30 days (Google).
- Going service-area only? In the same Location screen, turn off "Show business address to customers," then add your service areas: up to 20 cities, postal codes or similar areas, reaching no more than about two hours' drive from where you're based (Google).
- Swap the outside photos. A photo of the old storefront now points people to the wrong building. Google says exterior photos help customers recognize your business when they visit (Google).
If you're setting up a profile from scratch, my step-by-step guide to Google Business Profile walks through it, and the local SEO checklist covers the rest of the profile.
Your website, the same day
Change your website the same day as Google. Apple, for one, asks that the address on your Apple Maps listing be the one "officially listed on your website" (Apple). Check:
- The footer, if your address sits on every page.
- The contact page, including any directions, parking notes and opening hours.
- The embedded map, which may still point at the old address.
- Photos of the old place, on the home page or an "about" page.
- Town names in page titles and headings, if you've moved to a new town and your pages say where you work.
- Structured data, if your site has it: a few lines of code that give search engines your business details in a form they read directly. In Google's local business markup, the address is a required property, and Google asks for as many of its parts as you can give: street address, town, state, postal code and country (Google), using the PostalAddress type that schema.org defines. If the markup includes map coordinates, update those too. Google's Rich Results Test checks the result.
Apple Maps and Bing
Apple. Apple replaced Apple Business Connect with Apple Business on April 14, 2026, and moved existing locations and place cards over automatically (Apple Newsroom). In Apple Business, choose Brands, then Locations, and select your location to edit it (Apple). Apple says the address should be the one customers use to find you, and the map coordinates should sit on top of the building (Apple).
Bing. Bing Places for Business is free. If you linked your Google account to it, Bing says changes you make in Google update your Bing listing the next time it syncs, and Google's data overwrites a matched Bing listing (Bing Places). That's one more reason to fix Google first. If you never linked them, update the Bing listing yourself.
Directories and review sites
Update the listings you already have rather than starting new ones. Then search your old address and your old phone number to find listings you'd forgotten about. The Best Local Directories for Southern Oregon Businesses covers where to be listed and how to find and fix duplicates, and the cleanup steps apply wherever you are.
Your domain and your payment account
Your domain's contact details. Domain registrations carry the registrant's contact details, and ICANN's list of registrant responsibilities says you must provide accurate information and "promptly update this to reflect any changes" (ICANN). Log in to your registrar and update the address. ICANN's Transfer Policy defines a "change of registrant" as a change, other than a typo fix, to the registrant's name, organization or email address, so a new street address on its own isn't one, and doesn't set off the 60-day transfer lock a change of registrant can.
Stripe. Stripe has two addresses to update. Your business address is under Settings, then Business settings, then Business details; click the pencil icon to edit it. Stripe may ask for documents if it can't verify the new address automatically, and for a US account it doesn't accept P.O. boxes or private mailboxes (Stripe). Your customer support address is under Public details, and Stripe always requires one on receipts (Stripe). Update both.
Any other tool that prints your address, such as a booking system or invoicing app, has its own setting. Check each one.
Everything else with your address on it
- Your email signature
- Invoice, quote and estimate templates
- Your social media profiles
- Business cards, flyers, menus and brochures
- Vehicle signs and window decals
- Your voicemail greeting, if it gives directions
Where I can help
If I'm building your website, I'll set up your Google Business Profile for $150, an add-on to your project (add-ons). It's the listing on Google Maps and in local results, and the one Bing can copy. Every plan includes on-page SEO and a contact form that emails you, and the site is built to be fast on phones.
Plans start at $2,400 for 5 pages; Deluxe is $4,080 for 7 and Premium $6,720 for 10. Each is one build fee, paid in full for 10% off or half now and half before launch, with hosting on the $79/mo care plan from launch day. See the plans, or start your project.
